Our story

From 1996 to today

1996

It is in 1996 that we created Noukie’s, in Belgium. Our wish was to offer to the smallest children (and their parents), a remarkably soft toy, with short pile and embroidered eyes, to ensure both safety and hygiene; an innovation was born. Noukie’s would quickly develop a real expertise in the creation of characters and soft toys, and understand its essential role in the emotional development of babies. Our soft toys, the child’s every day companion, bring supreme softness, tenderness, and extend the feeling of comfort and safety given by the parents.

1998

From 1998 onwards, our characters started creating genuine environments and also appear on linens, and later on, on day- and night wear, while always keeping the combination of softness and safety.

In 2004, Noukie’s opens its first store in Brussels, and its second one in Paris.

2006

To celebrate the brand’s 10th anniversary, we decided to bring our characters in motion. And so, the animated 3D TV series “Nouky, Paco, and Lola” was born. Conceived with psychologists for children, this gentle and tender TV series experienced great success, and is still broadcasted in more than 163 countries…

2007

In 2007, Noukie’s and its whole team were awarded the prestigious trophy of “Company of the Year” by Ernst & Young.

2010

In 2010, Noukie’s completed its baby environment by creating bedroom furniture.

 

2014

Our story goes on with that of our characters, and we are proud of Noukie’s presence in more than 32 countries, where it brings tenderness and happiness to both children and adults

 

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Size guide

Pyjamas Pyjamas 
Ready-to-wear Ready-to-wear 
Sleeping bags Sleeping bags 
Footwear Footwear 
Accessories Accessories 
Buoyancy swimsuit Buoyancy swimsuit 
Girls swimwear Girls swimwear 
Boys swimwear Boys swimwear 

Pyjamas

Pyjamas
Age 00m 0m 1m 3m 6m 9m 12m 18m 2y 3y 4y 5y 6y 7/8y
Size 46cm 50cm 56cm 62cm 68cm 74cm 80cm 86cm 92cm 98cm 104cm 110cm 116cm 122-128cm

Ready-to-wear

Ready-to-wear
Age 00m 0m 1m 3m 6m 9m 12m 18m 2y 3y 4y 5y 6y 7/8y
Size 46cm 50cm 56cm 62cm 68cm 74cm 80cm 86cm 92cm 98cm 104cm 110cm 116cm 122-128cm

Sleeping bags

Sleeping bags
Age 0/3m 1/6m 6/24m 24/36m
Size 50cm 70cm 90cm 110cm

Footwear

Footwear
Age 0/3m 3/6m 6/9m 9/12m 12/15m 15/18m 18/21m 21/23m 2y 2/3y 3y 3/4y 4y 4/5y 5y 5/6y 7/8y
Size 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Accessories

Accessories
Age 1/6m 9/12m 18/24m 3/4y 6/8y 10/12y
Size T0
43cm
T1
46cm
T2
48cm
T3
51cm
T4
53cm
T5
54cm

Buoyancy swimsuit

Buoyancy swimsuit
Age 12m 2y 3y 4y 5y
Weight 11Kg 12Kg 14Kg 16Kg 18Kg

Girls swimwear

Girls swimwear
Age 3/6m 9/12m 18/24m 2y 3y 4y 6y 8y 10y 12y
Size 62/68cm 74/80cm 86/92cm 92cm 98cm 104cm 116cm 128cm 140cm 152cm

Boys swimwear

Boys swimwear
Age 3/6m 9/12m 18/24m 2y 3y 4y 6y 8y 10y 12y
Size 62/68cm 74/80cm 86/92cm 92cm 98cm 104cm 116cm 128cm 140cm 152cm