Where does the Noukie's cuddly toy come from?

Where does the Noukie's cuddly toy come from?

On August 3, 1991, Katia and Simon-Pierre Gilliot welcomed their first child, Amaury. The days were filled with happiness for the young couple and their son.

Inspired their him, Katia and Simon-Pierre founded Amtoys ("Amaury’s Toys") on January 17th, 1992, which would import brands of soft toys from Germany and France, in order to distribute them in Belgium.

Quickly, they realized that Amaury liked these stuffed toys a lot but gave them some unpleasant treatments: he put them in his mouth and tried to tear off their long hairs and plastic eyes with his little fingers.

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We invented it, the supersoft !cuddly toy

We invented it, the supersoft !cuddly toy

Based on this observation, Katia and Simon-Pierre imagined and created a soft toy, with short, soft hair, pretty embroidered eyes and a beautiful smile. The Noukie's cuddly toy, companion of babies and children, was born.

Thanks to her own experience and the testimony of many parents, Katia realized that the Noukie's stuffed toy was often the inseparable friend of children and that it should be washable very often, and sometimes for years. It was necessary to improve the material so that it resisted these treatments.

After months of research, the material was found: ultra soft and super resistant Veloudoux that would become the flagship fabric of many Noukie's products.

We are proud to say today that Noukie's stuffed toys provide babies and children with all the comfort and serenity they need: a softness comparable to that of mum, a smiley face like dad's, providing a feeling of safety.

What is Veloudoux?

What is Veloudoux?

Veloudoux, registered trademark by Noukie's, is a material woven in 100% polyester, with a short-haired touch. It is extremely soft, very resistant and easy to maintain.

Because this material is incredibly soft and very easy to maintain, we are offering many other products with the same fabric, such as Sleeping Bags, Bed Towers , Blankets , and many more. !

The S.O.S. Noukie's service

The S.O.S. Noukie's service

"SOS, we lost Cuddly Toy! "

When we founded Noukie's in 1996, we did not imagine that thousands of children would make them their best friend. An everyday accomplice who will accompany them in their discoveries, their joys but also their fears, and sometimes their sorrows. Having their cuddly toy with them is very reassuring.

Losing cuddly toy can quickly become quite the drama for baby and the whole family.

To avoid these big sorrows that we set up the service SOS Noukie's. After a few clicks on noukies.com (link), the irreplaceable Doudou is back home ... (almost) like magic!

Where does the Noukie's cuddly toy come from?